Celestia Grace
Analog & Digital Interactive Design
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Celestia Grace Jewelry

Branding Package Design Website Design Jewelry Design Photography

Celestia Grace jewelry is a jewelry line created using reclaimed part and pieces. The hand-lettering is created based on the monogram pair. It is meant to be viewed in its element with maps and vintage travel magazines, beginning to hint at the variety of stories these pieces have to tell. The jewelry line has grown since the initial launch, splitting into an everyday line and a high end line. I needed to create a brand that would elevate Celestia Grace Jewelry to the level of the competitors, at half of the cost.

Instructors—Kate Bingaman-Burt (branding) Thom Hines (website design)

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Packaging

Packaging

The custom box die was created to fit a business card and jewelry tag snugly. To continue with the theme of reclaimed items, vintage maps are used to create the boxes themselves. The tags and business cards contain vintage National Geographic imagery and layering, emulating the experience of interacting with the packaged product.

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Celestia Grace Jewelry Website Concept

The Celestia Grace jewelry website gives the customer a look book style feel, with slideshows of each collection and a create your own jewelry section. The create your own jewelry is unique with a photograph based user input, making it much more fun to create a necklace than clicking on a radio button. The result is that the user feels like a part of the process, therefore creating more emotional investment in the brand and its products.

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