The website was the portal to additional information and speaker lineup. This also served as a place for recruiting volunteers, thanking sponsors, and posting the code of conduct. The website, in combination with social media, actively encouraged audience participation.
Staying on theme with process, the brand was interpreted as a blank slate—represented by the white objects on the bright background. Targeted copywriting helped to increase audience engagement, asking “how do you make?” and offering various prizes weekly.
Process & Day Of
As a small non-profit, an incredible amount of work was accomplished in a highly condensed time frame. The conference passes were letterpressed and the custom made tote bags silkscreened. Everything really came together day of the conference, from the custom stage props created from the WeMake logo, to the entire environmental experience.