CONVERSE X BUGS BUNNY 80TH
Seeding Kits
CONVERSE X BUGS BUNNY 80TH ANNIVERSARY COLLECTION SEEDING FLIER
Vibing off the nostalgic shoe catalogs of the ‘90s, this newspaper flier announced the Converse x Bugs Bunny 80th Anniversary Collection with gear for the entire family. Printed on lightweight newsprint and packed with information, inciting the reader (of any age) to excitedly circle SKUs and plot how they can get their hands on the new products.
Roles: Page layout, print production
I worked on this project as Senior Designer at Flightdeck.
CHUCK TAYLOR ALL STAR 2020 CX
It all begins with an idea.
Seeding Kits
CHUCK TAYLOR ALL STAR 2020 CX INFLUENCER KIT
Announcing the arrival of Chuck Taylor CX technology, this seeding kit highlighted features of the new product in a tactile way. The custom designed box emulates the foam technology and look, while the x-band references the stretch canvas. Tightly fitted in the core is a pair of the fresh release along with a vacuum packed zine that folds out into a poster, communicating new benefits in a concise and enticing way.
Roles: Page layout, print production, box graphics
I worked on this project as Senior Designer at Flightdeck.
CONVERSE X JOURNEYS BTS
Seeding Kits
CONVERSE X JOURNEYS BACK TO SCHOOL INFLUENCER KIT
Back to school shopping is a time to explore self expression and Journeys wanted top influencers to illustrate their various personalities through the customization of seasonal color Chuck Taylor All Stars. “Show Your True Colors” customization kit was created and delivered with a wide collection of craft supplies as the tools and the shoes as a canvas. We even got to express ourselves, creating customized kicks for promotion, as well as headquarters for Converse and Journeys.
Roles: Print production, material curation, shoe customizer
I worked on this project as Senior Designer at Flightdeck.
CONVERSE—RICK AUSICK RETIREMENT KIT
Seeding Kits
CONVERSE—RICK AUSICK RETIREMENT KIT
This kit is a one-of-a-kind thank you to Famous Footwear’s retiring President, Rick Ausick. A custom monogram is foil stamped to embellish the hand crafted box and embroidered on a custom set of golf club covers and Chuck Taylor All Stars.
Roles: Logo design, print production
I worked on this project as Senior Designer at Flightdeck.
CONVERSE X JOURNEYS HOLIDAY INFLUENCER KIT
Seeding Kits
CONVERSE X JOURNEYS HOLIDAY INFLUENCER KIT
Breaking the mold of what’s expected for holiday season, Journeys wanted to explore a different type of winter craft and say “thanks” to its influencers. The kit is a three tier box tailored for the occasion with gold chrome vinyl and packed with all sorts of metallic art materials, everything needed to customize the provided pair of classic black Chuck Taylor All Stars.
Roles: Print production, material curation
I worked on this project as Senior Designer at Flightdeck.
